Creating a better menstrual experience through education & improved product offerings.
Why
23% of people who menstruate want to switch to a more sustainable option than what they currently use today.
The discrepancy between the annual growth of the menstrual cup market (4.6%) and organic pad & tampon market (7%) highlights both the slow growth of the cup market due to undesirable solutions and the general interest in the marketplace for a solution that is sustainable, healthy, and easy to use.
product: Menstrual Cup & Digital Service
Menstrual cup users are unable to remove & reinsert their cups mess-free especially without access to sink water.
Menstrual cup users struggle to integrate the cup into their lives and understand their periods and flow.
Key learnings
#1 removal is awful
Most cups require users to reach all the way to the rim to break their seal. Reaching the rim of the cup is difficult and causes blood to overflow over the top of the cup, making the whole process messy and precarious.
#2 understanding flow with a cup is a new challenge
Switching from tampons or pads to menstrual cups has a large barrier of entry in simply understanding how your flow will accumulate in the cup over time, and knowing when is best to remove to prevent leakage.
VISIONS
okaCup
A cup that can be removed, emptied & reinserted in a public bathroom without getting blood onto a user’s hands to provide a greater experience every time.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
A period tracker that seamlessly integrates emptying the cup into a user’s schedule so they can worry less about their period and risking leaks.
okaTrack
